At VPG we are customer orientated in all our actions, at all levels of our organisation. We aim to add value to the business of our customers, whom we prefer to call partners.

VPG keeps things simple and focuses on the basics of being a good supplier: Together with our partners we work together on quality, product development, logistics and packing. Our partners are offered tailor made solutions from our sales department with our successful buy as you like concept, securing competitive prices for any need.

With more than 50 years industry experience in the pet food and pet care business, VPG can provide any product our partners might wish to have as a private label, both food and non-food.

Therefore, our focus is on providing:

  • Activities that add value to our customers' business.
  • Support in our partners' needs with flexibility and fast response - and of course with a high delivery grade.