Vital Petfood Group A/S (VPG) is one the leading companies in the pet food industry in the Nordic Region.

The company was formed in 1993. Since then the VPG has experienced an enormous growth through acquisitions and mergers with companies representing more than 40 years experience with petfood production.

Three Major milestones

1993: Vital Petfood Group ApS started, pioneering selling dry pet food as private label concepts to the super market chains in Denmark and Sweden.

2000: Vital Petfood Group A/S (VPG) established after a number of acquisitions of Scandinavian pet food and pet care companies.

2008: VPG is divided into 2 separate companies: Best Friend Oy (branded business) and Vital Petfood Group A/S (private label and wild bird).