VPG’s mission is to supply healthy and safe products for pets and wild birds.


VPG’s vision is to be the preferred and value creating supplier of products for pets and wild birds.


VPG’s company values cover:

  • Reliability, both verbally and in action.
  • Ability and willingness to meet changes and challenges and create solutions.
  • To have and show respect both internally and externally.

VPG’s company values are expressed, in the way we work together with our customers and suppliers, as well as colleagues every single day!