At VPG quality is a fundamental prerequisite for our success - ours as well as our customers. This is why we make quality a priority, from the selection of raw materials to the production and customer service.
For more than 10 years, our products have been produced according to the principles in the Danish HACCP, standard DS 3027, one of the strictest of its kind in the world.

In April 2009, Vital Petfood Group A/S joined a very limited and exclusive group of pet food companies in Europe achieving ISO 22000 accreditation.

As an active member of both FEDIAF (The European Pet Food Industry Federation) and the Nordic Pet Food Association (NPFA), VPG follow the nutritional guidelines recommended by the pet industry organisations, and in addition to this, VPG also works with the nutritional guidelines from both AAFCO (Association Of American Feed Control Officials) and NRC (National Research Council).

In July 2012, Vital Petfood Group A/S in Ølgod was  BRC-certified by Bureau Veritas.